Excerpt from: Europe Supply Chain and Logistics Strategy
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| December 04, 2007 | | Coca-Cola cuts its carbon emissions by decreasing the amount of glass used in its bottles. | Global companies are working on improving their carbon footprint, even by modifying their core product. Coca-Cola’s glass bottle, designed in 1916, has been re-designed to reduce the amount of glass used in the bottle by 20 percent and therefore improve their carbon footprint. The bottle will have a similar shape, but will be 13mm shorter and .1mm wider. The new bottle will decrease glass consumption by 3500 metric tons and carbon emissions by 2200 metric tons a year. Gareth Snowdon, a supply chain project manager, said “the group is so committed to reducing its environmental impact that ‘we’re even adapting our most precious asset, the glass Coca-Cola contour bottle’.” | | |
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