Excerpt from: Europe Supply Chain and Logistics Strategy
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| January 08, 2008 | | Having a view on inventory levels is important for customer satisfaction when shopping in a store or online. Retailers who have many channels may have complexities in their supply chain. | Online shopping rose by 50 percent in the UK this shopping season, according to credit card firms. Online shopping adds more complexity to a companies supply chain. It is not only about their website, but the consumer is provided with different channels in which they can interact with the retailer. For example a consumer may order, pick-up and return an item to a different channel. This leads to a more complex supply chain and a challenge to keep track of inventory. Consumers believe that stores are not able to provide stock availability information. If the store does not have the product in stock they should be able to look into other stores and get it shipped for free to the consumer. Having the view on the inventory is important in the retail industry, especially during the holiday season. | | |
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