Excerpt from: Europe Supply Chain and Logistics Strategy
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| February 20, 2008 | | Cadbury Schweppes launches a range of chocolate eggs wrapped only in foil and reduces packaging material used on boxed eggs | Cadbury Schweppes is expected to reduce 247 tonnes of plastic and 115 tonnes cardboard this Easter. This is achieved by the launch of the foil-only eggs and material reduction of boxed goods. The company believes that reducing the packaging material “while still delivering an attractive product that consumers will enjoy giving and receiving this Easter.” Cadbury Schweppes is committed to reduce packaging material by 25 percent by 2010. | | |
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