Companies strategies are turning green.

In today’s market, companies view going green as an essential part of their supply chain.  A reason why skeptics are changing their beliefs is the fact that they are getting a return on investment (ROI).  Another reason that the view is focusing on green supply chain is that many customers demand a reduced environmental impact; up to 75 percent of a company’s footprint comes from transportation and logistics.

In a recent study, about 67 percent of European companies believe that green issues are important to their strategy, compared to 3 percent that believe green is not important.  Popular initiatives planned or taken are improving energy efficiency, vehicle rerouting to reduce miles and strategic warehouse locations.