192476 Resource 165490 94146 94146 1197647540081 1201638384629 Controlled Supply chain costs cause increase of price of Bridgestone tires in the European Market

From the increasing costs of raw materials, production and transportation, Bridgestone had to raise the price of their tires in Europe to recover from increasing costs.

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><font color="#000000">Bridgestone Europe will be increasing the price of their tires in the <place w:st="on" />Europe</place /> market as of February 1^st due to increasing costs in their supply chain.<span style="mso-spacerun: yes">&nbsp; </span>According to Michihiro Suzuhki, director of sales administration in <place w:st="on" />Europe</place />, &ldquo;the increase in the cost in oil-based raw materials, natural rubber and energy has continued even beyond our expectations and stays at a historically high level.&rdquo;<span style="mso-spacerun: yes">&nbsp; </span>He stated that they are trying to reduce costs within their logistics network but they need an alternative method to recover the additional costs.<span style="mso-spacerun: yes">&nbsp; </span></font></span></p><p /> 9 application/xml false Bridgestone Europe Supply Chain Transportation Tire Review http://www.tirereview.com/default.aspx?type=wm&module=4&id=2&state=DisplayFullText&item=10041 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; .NET CLR 3.0.04506) 127.0.0.1 127.0.0.1 Establish 208.105.4.154 false true false false true 187565 false false true false false false true 165490 blog blogsite/ChinaSupplyChain/web